If you asked the average person, they would say that being “pretty” – conventionally attractive – was a big advantage for a woman to have. And indeed in many ways, prettiness can be a source of benefits. It also can be as significant of a source of problems. Despite this, most women would certainly chose to be conventionally attractive if possible. Our society places such an emphasis on the physical appearance that the privilege of being “pretty”‘s complications are often overlooked. This emphasis reduces women, both those with the “pretty privilege” and those without, down to a sum of their looks. And it makes a lot of people a lot of money.